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Is “No Sugar Added Juice” really a healthier choice for you?

Fruit juice – The Flip Side

Most of us have been doing it for much of the time: gulp down a glass of fresh fruit juice to get that wonderful energetic and refreshing feel. But the truth is that natural, freshly squeezed fruit juice is not as healthy as we believed it to be. This is not a casual comment made by some publicity-seeking nutritionist. It is an authoritative statement issued by the Health Promotion Board. 

The Health Promotion Board (HPB) says that a glass of juice is not as healthy as you think, because it contains as much sugar as a sweetened drink.’

HPB chief executive officer Zee Yoong Kang said: "Many people think juices are good for health and, yes, there are nutrients, but they should limit their intake to one glass a day."  
Dr Annie Ling, director of HPB's Obesity Prevention Division, said: "In fact, fruit juices generally contain much higher sugar levels than sweetened drinks."

Freshly squeezed juice contains 10 to 20 per cent less sugar than packaged drinks. Every 100 ml of fruit juice has about 80 per cent as much sugar as a soft drink, according to the HPB.

The Chemistry of Sugar Metabolism

Chemically-speaking, there are many types of sugars: 

  • Sucrose - usually from sugar cane or sugar beets
  • Fructose, Maltose and Dextrose – from fruits, potatoes and other starchy plants   
  • Lactose – from dairy products

To understand the negative health impact of fructose, it is important to know the biochemistry behind fructose consumption. The liver is the only organ that can metabolize fructose in significant amounts. High fructose intake (through fruit juices) overloads the liver and it starts turning the fructose into fat.

Adverse Effects of a Fructose-rich Diet:

  • Results in fat build-up around the organs; increases risk of heart disease
  • Increased blood levels of uric acid, leading to high blood pressure
  • Causes insulin resistance, which can lead to obesity and type II diabetes 
  • Triggers a sudden rise in blood glucose level; which is why diabetics can’t enjoy Mango and Durian 

The Way Out

If you are a business owner in the food & beverages sector, I would love to share great opportunities with you, and assist you to discover the scope and potential of developing sugar-free brands. We are Nature Treasure Channels. We only develop, and produce, brands that we would feel safe giving to our loved ones to consume.

Together, we can transform your existing products into a range of healthier alternatives for your consumers. 

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