Grove Avocado Oil – Premium Quality from New Zealand
Challenge:
In Singapore, Grove Avocado Oil faced a price-sensitive market with many lower-cost alternatives, making it difficult for Grove to differentiate itself on shelf.
Our Approach:
We reframed Grove’s story by focusing on its premium sourcing and unique benefits. Highlighting they use only the flesh of medium-sized Hass avocados known for their superior buttery taste and smoother profile. Beyond flavor, we educated Singaporean consumers on the high smoke point of avocado oil, why it is a healthier choice for everyday cooking.
Results:
Grove gained stronger consumer recognition and positioned itself as a trusted premium oil brand. Sales performance improved as more households adopted avocado oil for daily cooking.
Nut Brothers – Premium Peanut Butter from New Zealand
Challenge:
Nut Brothers entered the Singapore market with high-priced peanut butter. While consumers appreciated the taste, price sensitivity made it difficult to stand out against cheaper alternatives.
Our Approach:
Instead of competing on taste alone, we highlighted their peanuts are sourced from Argentina, naturally free from aflatoxins, and carefully curated for safety and quality.
Result:
By reframing the narrative around provenance, safety, and trust, we gave consumers a stronger reason to choose Nut Brothers.